Audience Thinking
Marketing is tunnel vision. Everything looks like a nail to your hammer. I see many arguments on social media about ‘which form’ of marketing is better than another. As an industry, it doesn’t make us look good. Those who argue are likely both right and wrong simultaneously. It depends is the appropriate answer. We have…
Content Framework
The realisations flowed this week. First, the desired outcome of mapping your search audiences will likely be the content production system you get from it. It escaped me at first. So, we will need to make this obvious. Knowing is not enough. Content plans that focus on what works. The decision architecture will be the…
Onboarded for the Expert Methodology Course
We got onboarded on a new program by Cathy Raffaele, the expert methodology course. It was the highlight of the week. This journal is to share the experience of building out our methodology for the sake of both the tutor (Cath) and the pupil, for learning about teaching. There is massive value in profoundly understanding…
What is a blog for
If blogs don’t convert Our spiky point of view is that blogs don’t convert. So I should explain; though blogs don’t convert Search traffic (very well at all), a blog is still a communications channel. Why do we care? Its our thing. We are here to make website content architecture work better. What is the…
Journal: Developing Search Audiences Training
Thanks goes to those wonderful people encouraging and helping develop Search Audiences Training Courses. I am journaling the development of the framework. If people are interested, then this is the news. The search for excellence has begun. The ideal website content for the ideal user. That is the mission. Writing content that works is a…
