If blogs don’t convert Our spiky point of view is that blogs don’t convert. So I should explain; though blogs don’t convert Search traffic (very well at all), a blog is still a communications channel. Why do we care? Its our thing. We are here to make website content architecture work better. What is the…

Thanks goes to those wonderful people encouraging and helping develop Search Audiences Training Courses. I am journaling the development of the framework. If people are interested, then this is the news. The search for excellence has begun. The ideal website content for the ideal user. That is the mission. Writing content that works is a…