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Journal: Developing Search Audiences Training


Matt Lambert



Thanks goes to those wonderful people encouraging and helping develop Search Audiences Training Courses.

I am journaling the development of the framework. If people are interested, then this is the news.

The search for excellence has begun.

The ideal website content for the ideal user. That is the mission.

Writing content that works is a matter of understanding who the audience are, and what they want.

Simply: unless you understand your audiences, you can’t serve them well.

Uniquely, search and websites give you the tools to do exactly that. We can use our knowledge of Search, or the audiences we find in Search, as a framework. , for the efficiency and impact of more tailored content to match.

Know your audiences before writing for them. How can it work any other way?

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