Clients, partners and friendly people are always welcome to sign up below. For now, we are running sessions 1 to 1 to get feedback. We never stop needing new content and writers to recruit to our client’s cause.
Training Course “Draft Pitch”
Writing ‘SEO content’ that fails to convert is worthless.
This training will show you how to connect with your website’s audiences through laser-focused, revenue-driven content optimised for search intent.” Where you put content can be more important than the copy.
What you will learn
You’ll learn a contrarian approach to content creation – writing for the actual humans visiting your site, not just search engines. Discover how to decode and deconstruct search queries to deeply understand visitor intent and craft content mapped to their needs.
This is not SEO. This is not about how to write. This is about what to do post-click. Writing specifically for search visitors (not search engines) can drastically improve your website performance.
A proven revenue-producing methodology
The process comes from years of developing content in successful business growth projects.
- What if you knew what all your website visitors wanted?
- Would it change what you say? It probably will.
This is a low-hanging audience
Developing your content around existing website visitors is good for business.
The Premise behind the course
Our website visitors start a conversation with the searches they make.
We can learn to respond, listen before talking, help more, and be considerate. When we write with what visitors are looking for, we’ll connect with them more often.
We don’t have to guess what people want
There will be a series of practical ‘learn by doing’ lessons practising content planning and construction.
- Learn the relationship between search phrases, buying stages, clicks, content & navigation
- How to recognise and serve topic and niche audience intent
- Write for existing visitors, not the search engine, because we get more action.
Convert enough clicks, and we can afford as many as we want.
Search Audiences: Training Plan
We will start with a brief overview and highlights, and then each topic session will likely last about 40 minutes. They don’t have to be in this order.
“The core training covers:
- Valuing search intent
- Optimising for visitor needs
- Understanding interests and buying stages
- Mapping content to your product/market
- Designing high-converting content hubs”
Practical Application
- A run-through list of successful search projects with high-value keyword recipes
- Export and analysis of your chosen topic, pick on your most interesting keywords
What this course is not
Writers know how to write. Unfortunately, the common knowledge about writing for SEO is designed to get clicks from Search Engines. All the SEO agencies out there reporting on how many clicks they got. Clicks are not the point.
The volume of a keyword is inversely proportionate to its value.
Is it the clicks, the content, or the relationship between the clicks and content that matters?
If you are not converting the clicks you already have, is the answer more clicks?
A note of optional concepts that might come up
- How to define what is a topic word and what isn’t – always in progress
- Topic completion, percentage of audience served – when solved, this is an SEO Positive
- Tools to help develop content – how to tune into your audience quickly
- High-impact messaging per audience – messaging is powerful, we learn more every day
Write for the audiences, not the search engine.
Enter your details below
Join the search training for business owners, marketers & writers
Start by adding your email to the list, and we’ll invite you to book into Matt’s calendar
Note:
This is a writing training course, but we are not writers. It is fair to say that “what to write and how to write it are two different skill sets. Understanding audiences and catering for them is a part of the rich tapestry of digital marketing.
