WE TEACH KEYWORD VALUE
Search Audiences
Go beyond simple keyword research.
Search + Audiences is a framework for better identifying the needs of the people already circling and visiting your website.
Making more of your existing website audience is good for business. Our writer search audience training is in development, sign up early for our free beta course.
A framework and methodology, for your website audiences
Who are they, and what do they want and when?
Digital Audience Strategies
Strategy – choose what will work before you spend time doing it.
Audience Research
What Search can tell you about the people you serve.
Content Design
The right content, in the right place, at the right time.
Post Click Writing for Search
This is not your SEO
Clicks are the easy bit. On average, 90% of all website visitors got there through a search engine. What are they doing there? They are certainly not converting in high enough numbers.
We help writers, marketers, and business owners understand their best audience, those people already on their websites.
Pillar Articles
Clicking with your audience
Convert enough and you can afford all the clicks you want
When Data Doesn’t Work
by Matt Lambert on November 23, 2022
As data disappears, we still need to know which clicks are most valuable. The good thing is that the value is evident in the words, not the numbers.
Graphs always were a fog between the clicks and the human beings behind them. Let’s look at the words, see the people, and communicate better.
The Answer to Ubiquity is Granularity
by Matt Lambert on September 21, 2023
We need to plan for better content. As Google introduces fewer targeting options, we serve people at varying stages of interest.
Visitors make different decisions at each stage. We can separate our content to serve those decisions, and then make it easy for them to find.
